Promotional products have been in use as a cost-effective marketing tactic for years. Right from new businesses to big enterprises, these giveaways are a marketers’ favorite. Here are some interesting stats about the use of promotional products:
The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study also reveals that 83% of consumers like to get promotional products that have an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.
A cleverly mapped promotional campaign using promotional giveaways complement other forms of advertising and help maximize the impact on your target audience and to effectively raise your brand profile.
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